How to Prepare Your Property for the High Winter Season: Tips for Hoteliers and Short-Term Rental Managers
The winter season in Greece presents a fantastic opportunity to boost bookings and attract new guests. With an increased interest in travel during Christmas and New Year’s, it’s the perfect time to prepare your property and offer guests an unforgettable experience. Especially for hotel owners, the right preparation and implementation of hospitality strategies will make all the difference.
Adapt Your Property for Winter Guests’ Needs
Winter holidays in Greece have a special magic. From the festive atmosphere in the cities to the tranquil retreats in the countryside, guests are looking for warm, comfortable spaces to relax and enjoy the holiday season.
Upgrade your amenities:
- Heating and cozy bedding: Ensure your property is properly heated and that guests have access to warm bedding, such as duvets and pillows suitable for the winter months.
- Create cozy corners: Add cozy details like cushions, throws, and lighting that create a warm atmosphere. A corner with a good view and comfortable lighting is the perfect spot for guests to enjoy their tea or coffee.
- Special winter amenities: Provide guests with additional comforts like warm robes, slippers, and clothing storage to make their stay more luxurious and comfortable.
Enhance Work-Friendly Amenities for Remote Workers
Remote workers and professionals traveling for business are a growing group of guests who require specific conditions to work comfortably. During winter, this need is even greater as the desire for productivity is combined with the need for relaxation.
Improve work-related facilities:
- High-quality Wi-Fi: Install fast, reliable Wi-Fi throughout your property. Internet quality is a top priority for remote workers.
- Comfortable work environment: Provide ergonomic desks, comfortable chairs, good lighting, and a productive atmosphere. Make sure the workspace is well-equipped for long hours of work.
- Quiet areas: Remote workers need a quiet environment to focus. Ensure that your property offers peaceful areas for guests who need to work.
Create Packages for Long Stays
The winter season provides excellent opportunities for increased bookings if you offer attractive packages for extended stays. The world of short-term rentals has evolved, and nowadays, guests prefer to extend their stays to enjoy the comfort of a fully equipped space, away from the pressures of everyday life.
Offer long-stay deals:
- Long stay offers: Provide discounts or special packages for guests looking to stay for weeks or even months. For example: “Stay 14 days and get a 10% discount.”
- Midweek offers: Remote workers or business travelers often look for a change of scenery during the week. Offer special rates for stays from Monday to Friday.
Create Collaborations with Local Businesses
Forming collaborations with local businesses can enhance your guests’ experience and add value to your property. Offer activities that combine work and relaxation, such as:
- Partnerships with coworking spaces: Remote workers often need alternative workspaces beyond their rooms.
- Collaborations with cafes or restaurants: Offer special deals for your guests at local cafes or eateries, simultaneously promoting the local economy.
Additional Tips for Winter Hospitality
Winter hospitality requires attention to the small details that make a difference:
- Safe and well-lit entrances: Ensure outdoor areas are well-lit and clean, especially when it’s darker earlier in the day.
- Be prepared for bad weather: Have a contingency plan in case of inclement weather (snow, storms), and offer assistance to guests who need help.
The winter season is a great opportunity to attract new guests and increase bookings for your property. By investing in proper preparation and enhancing services, you can earn travelers’ trust and create a positive experience that will bring them back again next winter.
Don’t forget that proper preparation is not just about service, but also about creating a memorable experience that makes guests feel comfortable and happy throughout their stay.
